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Selling can have a negative connotation, especially when it seems just about quickly extracting cash. Marketing is about preparing people to buy through long-term relationships based on value and trust.

Important Takeaway: If you have an important message to share, marketing is the way to share it with the world. And it can be done through relationship and community building rather than pushy sales tactics that may feel sleazy. Many beautiful ads were made yet no one knew whether they worked or not.

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The results were impossible to measure without a way to respond to the ad. This kind of advertising still exists today, but Kurtz believes entrepreneurs who use general advertising exclusively are making a huge mistake. Important Takeaway: Make sure every advertisement you run has a specific method for responding so you can track results.

Marketing Like Picasso: The Ultimate Crash Course for Busy Entrepreneurs

By focusing very specifically on who you are reaching with your message, you can improve results exponentially. So even if you have an amazing sales letter or ad or TV commercial, and you show it to a list who has no interest in it, no one will respond.


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Important Takeaway: Spend just as much time and energy finding ways to target the right audience as you do creating an offer or writing the advertisement. Kurtz could have written a crash course in marketing using just his own experience — but by including these legendary advertisers, he and Simpson really have created the ultimate marketing crash course.

Booth’s Crash Course In Sales For Startups

I thought Facebook invented lookalike models. Mind blown. Kurtz recently gave an interview on the topic with a marketing legend in his own right, Perry Marshall: 6 Dead Guys and 1 Marketing Legend. You may not need to know everything about marketing, but you need to know something.

Important Takeaway: If you want an education in marketing, study the many books written by these 6 legendary advertisers. We use cookies during your browsing experience. Learn more about our updated Privacy Policy. StackSocial Citizen Goods Skillwise.

Instagram Marketing Crash Course for Entrepreneurs

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